Senior Digital Marketing Strategist
6 days ago
Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, and Creative Design services with a focus on facilitating complex business solutions.
Key Responsibilities:- Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta platforms.
- Lead a team of specialists, oversee campaign performance, and ensure timely execution of deliverables.
- Manage multiple clients, ensuring KPIs are met across different verticals.
- Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.
- Perform keyword research, audience targeting, and A/B testing to improve ad performance.
- Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.
- Prepare performance reports and insights for internal review and client presentation.
- Stay updated with industry trends, platform changes, and best practices.
- 4–6 years of experience in PPC campaign management.
- Proven expertise in Google Ads, Meta Ads, and Amazon Ads.
- Experience working in a digital marketing agency with multi-client management.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
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