HORECA Business Development Manager

3 days ago


Hyderabad, Telangana, India Ninjacart Full time

Ninjacart is a pioneer in agritech, fostering a culture of innovation and developing professionals who pioneer new ideas.

We believe in simplifying customer experiences and impacting the lives of millions. Our employees take complete ownership and truly belong to our community.

As India's leading agri-platform, we leverage technology and data to organize the agri-commerce ecosystem. Our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers' plates.

We empower farmers and other players in the ecosystem, providing them with opportunities to grow their businesses and improve their livelihoods.

Our goal is to be the digital network for global agri-commerce, solving structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions.

We are committed to creating a workplace that enables everyone to find their true potential, purpose, and passion, regardless of their background, gender, race, sexual orientation, religion, or ethnicity.

We offer a highly motivated, results-driven environment where you can focus on proactive approaches to problem-solving.

You will have ample opportunities and challenges to solve at scale and in real-time.

The Modern Trade (HORECA) vertical at Ninjacart is focused on the farm-to-HORECA business, procuring from farmers and delivering to HORECA channels.

You will be responsible for managing the entire business PNL handling for the assigned territory, driving tonnage, customer acquisition and retention, on-time deliveries, and fill rates.

You will need to handle a team of KAMs, Distribution Partner Managers, Category, Procurement, and Delivery ops managers.

Your responsibilities will include:

  • Driving, handling & monitoring the entire Sales, Category, Procurement & Distribution for the assigned territory
  • Owning the PnL of the territory - Owning Volumes, Revenue & PnL of the assigned territory
  • Own the Expansion and scale up strategy for HORECA channel
  • New account/customer acquisition & competition benchmarking
  • Continuous monitoring & improvement of Salesforce and ops efficiency
  • Continuous improvement on customer metrics and experience within the defined TAT

To join our team, you should have an MBA with 4 to 6 years of relevant experience in Category/Sales & Distribution with mid-large size teams in FMCG Sector/Fresh business/early stage B2B start-ups with an established field sales structure.

You should have a proven track record in HORECA/MT Sales, Business development, Owning Volumes, Revenue & PnL of the assigned territory.

Prior experience in handling 0 to 1 businesses is a plus.

You should be fluent in Hindi, Telugu, English.

We estimate the salary for this position to be around ₹20 lakhs per annum, considering the location and industry standards.



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