Strategic Marketing Lead for PW Vidyapeeth in Bangalore

5 days ago


Bengaluru, Karnataka, India PW (PhysicsWallah) Full time
Job Description

We are seeking a seasoned marketing professional to lead our efforts in Bangalore and drive admissions for PW Vidyapeeth.

About the Role

This is a full-time position that requires a dynamic and results-driven individual with deep knowledge of the regional market and its feeder areas. The ideal candidate will be an individual contributor with excellent connections in the education sector, capable of executing business-to-leader (BTL) marketing activities and driving admissions.

Key Responsibilities
  • Market Expertise: Leverage your knowledge of Bangalore and nearby feeder markets to create impactful marketing strategies.
  • School Liaison: Build and maintain strong relationships with school management, enabling effective partnerships for brand awareness.
  • BTL Marketing Activities: Independently plan and execute activities like leaflet distribution, canopy setups, mall activations, and more to promote Vidyapeeth.
  • Network Building: Develop and maintain connections with admission advisors, bookstores, and establish new partners in the local market.
  • Home Demos & Admissions: Conduct home demos and drive conversions to meet Vidyapeeth's admission goals.
  • Target Achievement: Consistently meet or exceed weekly, monthly, and quarterly targets.
  • Team Management: Lead and motivate a small team to ensure efficient execution of marketing activities and target fulfillment.
  • Data & Reporting: Analyze data from marketing activities and provide timely reports to stakeholders.
Requirements
  • Experience: Proven experience in marketing with a strong focus on BTL activities in the education sector.
  • Interpersonal Skills: Excellent interpersonal and communication skills, with a network of contacts in the region.
  • Leadership: Demonstrated ability to achieve targets and manage a small team effectively.
  • Data Analysis: Strong data analysis and reporting skills.

The estimated salary range for this position is ₹800,000 - ₹1,200,000 per annum, commensurate with experience.



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