Data Insights Strategist
7 days ago
We are BSRI Solutions Pvt Ltd, a global performance marketing organization at the intersection of brand marketing, technology, and analytics. Our core offerings accelerate business, amplify real-time results, and help our clients stand out from their competitors.
Company OverviewWe partner with clients to design, implement, and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. We have been recognized as a Top Workplace, Best Workplace, and Cool Workplace in the United States for 10 consecutive years and recently as a Top Workplace in India.
Job DescriptionWe are searching for a Data Insights Strategist who has experience using analytics tools for data analysis, gleaning insights, providing reporting, and finding opportunities for improvement in campaign performance and across digital marketing initiatives. This role is responsible for helping shape the direction of digital strategy through the delivery of thoughtful insights across client engagements.
Key Responsibilities- Support measurement, analysis, and performance reporting for assigned engagements
- Implement frameworks across project and campaign lifecycles, including measurement plans, test plans, and tagging plans
- Extract, manipulate, and analyze data to uncover valuable insights and craft strategic recommendations and optimizations
- Identify core metrics and visualize data to build dashboards and reports to measure performance against objectives
- Set up a tracking mechanism on websites and other digital assets
- Use analytics to support the design of hypothesis-based A/B, multivariate, and conversion testing to optimize digital campaigns and experiences
- Provide a point of view on digital strategy, attribution, audiences/segmentation, consumer insights, and competitive analysis
To be successful in this role, you will need:
- 2-3 years of digital analytics experience at an agency preferred
- Experience with data visualization tools (Google Data Studio, Looker) and digital analytics tools (Adobe Analytics, Google Analytics) required
- Advanced Microsoft Excel and PowerPoint skills required
- Proficiency with SQL, SAS, Python, and R to manipulate, arrange, query, and present data is a plus
The estimated salary for this role is $90,000 - $110,000 per year, based on industry standards and location.
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