Backend SEO Strategist for News Websites

20 hours ago


Delhi, Delhi, India Republic World Full time
Job Title: Backend SEO Strategist for News Websites

We are seeking a skilled Backend SEO Specialist to join our team at Republic World in Noida. The ideal candidate will have a strong background in technical SEO and experience working with news websites.

About the Role

The successful candidate will be responsible for conducting site audits, optimizing website infrastructure, and implementing strategies to improve website load speed. They will also work closely with the content team to identify high-value keywords and prioritize SEO efforts based on keyword research and trends in the news cycle.

A key requirement of this role is staying up-to-date with the latest SEO trends, best practices, and algorithm updates, especially those related to news and media websites. The ideal candidate will have a strong understanding of SEO performance metrics, keyword research, and analytics.

Key Responsibilities:
  • Conduct thorough site audits to identify areas of improvement for technical SEO, including site architecture, page speed, mobile optimization, and crawlability.
  • Optimize website infrastructure for better indexing and ranking by search engines.
  • Implement strategies to optimize website load speed, particularly for mobile users.
  • Work closely with the content team to identify high-value keywords for news-related searches.
  • Help prioritize SEO efforts based on keyword research and trends in the news cycle.
  • Monitor and resolve issues related to robots.txt, XML sitemaps, and canonicalization.
  • Stay current with the latest SEO trends, best practices, and algorithm updates, especially those related to news and media websites.
Requirements:
  • Proven experience as a Backend SEO Specialist or similar role, ideally within the news or media industry.
  • Strong technical SEO skills, including experience with site audits, on-page optimization, XML sitemaps, robots.txt, and canonical tags.
  • Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
  • Experience working with content management systems (CMS) like WordPress, Drupal, or custom-built platforms.
  • Familiarity with Core Web Vitals and mobile-first design principles.
  • Knowledge of structured data and implementing Schema Markup (especially NewsArticle schema).
  • Familiarity with AMP (Accelerated Mobile Pages) and optimizing content for mobile-first experiences.
  • Experience with version control systems like Git and collaboration tools such as JIRA or Trello.
  • Strong understanding of SEO performance metrics, keyword research, and analytics.
What We Offer:

We offer a competitive salary of ₹1,200,000 - ₹1,500,000 per annum, depending on experience. This is a full-time position with opportunities for growth and professional development.

In addition to a competitive salary, we offer a range of benefits, including health insurance, retirement planning, and paid time off.



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