Cloud Infrastructure Marketing Strategist

3 weeks ago

Hyderabad, Telangana, India Gamut HR Solutions Full time

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy for the cloud infrastructure division, aligning with the company’s overall business and marketing objectives.
  • Manage a budget of $500,000 and provide regular spend reports to stakeholders.
  • Lead and motivate a team of three marketing professionals, ensuring they are equipped to meet their responsibilities.
  • Foster strong relationships with stakeholders across sales, product management, and central marketing to ensure seamless collaboration and resource optimization.
  • Support sales efforts by creating collateral and content that helps convert prospects into customers.
  • Design and execute targeted marketing campaigns to generate demand and drive lead conversions, utilizing a range of tactics including ABM, paid social, webinars, email marketing, and direct mail.
  • Develop a variety of content, including thought leadership pieces, blogs, whitepapers, webinars, and video, to educate and engage the target audience.
  • Work with the central marketing team to ensure the cloud infrastructure section of the website is optimized for SEO and that our social media presence is expanded across LinkedIn and Twitter.
  • Utilize Eloqua to harmonize sales and marketing efforts.
  • Analyze and report on website traffic, MQLs, conversions, and attribution, providing actionable insights to inform future marketing initiatives.

Requirements:

  • Strong marketing strategy and planning skills.
  • Excellent budget management and reporting capabilities.
  • Proven team leadership and management experience.
  • Excellent stakeholder management and collaboration skills.
  • Strong content creation and campaign execution skills.
  • Experience with Eloqua and other marketing automation tools.
  • Strong analytical and problem-solving skills.

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