Digital Marketing Operations Specialist

2 days ago


Noida, Uttar Pradesh, India Trinity Mobile App Lab Pvt Ltd Full time

At Trinity Mobile App Lab Pvt Ltd, we're looking for a skilled Digital Marketing Operations Specialist to join our team. This role is responsible for managing and optimizing our marketing tech stack, designing and implementing marketing automation campaigns, and analyzing key metrics to improve campaign effectiveness.

Key Responsibilities
  • Marketing Automation:
    • Manage and optimize marketing automation workflows, including email marketing, lead nurturing, and lead scoring.
    • Develop and maintain segmentation strategies to ensure personalized and targeted communications.
  • Campaign Management:
    • Evaluate, recommend, and integrate new marketing technology tools that align with company goals.
    • Maintain and troubleshoot the marketing technology stack, ensuring optimal performance.
  • Data and Analytics:
    • Track and analyze key marketing metrics, providing insights to improve campaign effectiveness.
    • Use data-driven insights to refine audience segmentation, messaging, and channel effectiveness.
Requirements
  • Bachelor's degree in Marketing, Information Technology, Business, or a related field.
  • 4+ years of experience with marketing automation tools (HubSpot).
  • Proven experience in a similar role within a tech or SaaS environment.
Preferred Skills
  • Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce).
  • Strong understanding of data analysis and campaign tracking methodologies.
  • Familiarity with lead scoring, audience segmentation, and workflow automation.
About the Role

This role is perfect for someone who is passionate about digital marketing and has a strong analytical mindset. The ideal candidate will have a proven track record of successfully managing marketing campaigns and improving campaign effectiveness.

The estimated salary for this role is $85,000 - $110,000 per year, depending on experience and qualifications.



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