Digital Marketing Specialist
3 weeks ago
Job Title: Digital Marketing Specialist
Job Description:
In order to succeed in this role, you must have sound knowledge of all Search Engine Optimization and Search Engine Marketing principles. In addition to that, you should have excellent mathematical and analytical skills.
Roles & Responsibilities:
- Strategize, launch and lead the execution of PPC campaigns across various channels such as Amazon Marketing Services, Google, and Facebook.
- Monitor budgets for paid search campaigns and oversee company accounts on search platforms.
- Devise strategies to drive online traffic/sales to our web and mobile properties.
- Develop and manage digital marketing campaigns on Google and other ad networks.
- Track KPIs and produce valuable reports for senior management.
- Drive new ideas and processes to improve the performance of campaigns across the web and mobile, including account structure, bidding, ad copy, and keyword development.
- Experience with using Google analytics for in-depth analysis of account performance.
- Run A/B split tests for landing pages and ad copy.
- Work with Dynamic search ads, Remarketing, and dynamic remarketing.
- Oversee the process of audience targeting and keyword selection.
- Find ways to reduce click frauds.
- Stay aware of latest SEM and PPC trends.
- Maintain strategic partnerships with vendors and PPC ad platforms.
- Suggest and develop campaigns across various channels, especially social networks.
Skills & Requirements:
- Proven PPC skills, optimization techniques, and bid management.
- Experience with a content management system (e.g. WordPress).
- Solid knowledge of online analytics tools (e.g. Google Analytics, Web Trends, Tableau).
- Familiarity with various online marketing platforms (e.g. Facebook, AdWords, Yahoo).
- Solid knowledge of digital marketing and SEO principles.
- Solid knowledge of XML and HTML.
- Advanced knowledge of Microsoft Excel and PowerPoint.
- Excellent writing proficiency and content creation skills.
- Critical thinking.
Location: Delhi, Janakpuri West
Experience: 3 to 6 years
Salary: ₹20,000 - ₹50,000 per month
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