Pricing Intelligence Marketing Strategist

2 days ago


Bengaluru, Karnataka, India Anakin (YC S21) Full time
Marketing Manager

About Us

Anakin is a cutting-edge pricing intelligence company revolutionizing the e-commerce landscape. Founded in 2020, we empower large global companies to optimize their pricing strategies and stay ahead of competitors.

Our technology engine analyzes hundreds of millions of online listed products across 15+ countries in real-time, enabling dynamic and real-time pricing adjustments. With advanced algorithms and automation, we help clients align with market demands and competitor strategies.

We are a team of 35+ members backed by Y-Combinator and growing at 20%+ month on Month. For more information, visit our website, TechCrunch, and VC Circle.

Job Overview:

We seek an innovative Marketing Lead to drive growth and elevate our brand. As a key member of our marketing team, you will develop and execute comprehensive marketing strategies across various channels.

Responsibilities:

  • Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.
  • Develop and manage a content calendar to ensure timely and consistent content delivery.
  • Monitor and analyze content performance metrics to optimize strategies and improve results.

Digital Marketing:

  • Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and LinkedIn advertising, to drive traffic and generate leads.
  • Analyze campaign performance data to identify trends and make data-driven decisions.
  • Stay up to date with the latest digital marketing trends and technologies.

Account-Based Marketing:

  • Identify and target key accounts to drive brand awareness and generate leads.
  • Leverage B2B marketing tools and channels to engage with decision-makers and influencers.
  • Collaborate with sales teams to align ABM efforts with sales strategies.

Lead Generation:

  • Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.
  • Collaborate with the sales team to nurture leads and improve conversion rates.
  • Track and analyze lead generation metrics to optimize performance.

Brand Development:

  • Maintain and enhance our brand identity and messaging across all marketing channels.
  • Develop marketing materials, including brochures, presentations, and sales collateral.
  • Collaborate with design teams to create visually appealing and effective marketing materials.

Salary:$120,000 - $180,000 per year



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