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Digital Marketing Manager

1 month ago

Mumbai, Maharashtra, India ScaleneWorks Full time
Digital Marketing Manager - SEM Specialist

At ScaleneWorks, we are looking for a highly skilled Digital Marketing Manager to specialize in Search Engine Marketing (SEM). As an Account Manager, you will play a pivotal role in managing and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients.

Key Responsibilities:
  • Strategic Planning: Develop and implement effective strategies for Google and Facebook accounts to meet client objectives.
  • Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns.
  • Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders.
  • Budget Management: Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and reconcile any discrepancies.
  • Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
  • Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
  • Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape.
  • Facebook & Google Ads Optimization: Constantly refine and optimize campaigns on both Facebook and Google Ads platforms for improved results.

We are looking for a dynamic individual who can drive digital excellence and contribute to the success of our clients.