General Campaign Leader

5 days ago

Hyderabad, Telangana, India beBeeCommunicator Full time ₹ 17,34,000 - ₹ 20,36,800

About Us

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As a General Manager, you will lead our team in envisioning and executing innovative electioneering campaigns.

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Our work involves leveraging on-ground activities, data analytics, research, and new-age media as force multipliers for key messaging and actions.

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We are looking for a professional with deep understanding of Indian politics, history, socio-economic issues, and current affairs.

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Key Responsibilities:

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  • Strategic Communications & Narrative Development: Develop compelling communication strategies and narratives for political, policy, and election campaigns.">
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution using analytics to optimize performance and ROI.">
  • Content Ideation & Oversight: Lead a team to produce engaging content (from ideation to final deliverable), including Shorts and long-form videos.">
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the algorithm and analyzing performance metrics.">
  • Audience Analytics: Analyze audience retention, traffic sources, and demographics using insights to inform future content.">
  • Content Innovation: Stay ahead of trends, experiment with new formats, and analyze competitor channels.">
  • Creator Collaborations: Identify and build relationships with relevant creators to collaborate on projects and expand reach.">
  • Crisis Communication Preparedness: Develop crisis communication plans and ensure timely response management.">
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies, and other stakeholders.">
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Required Skills & Qualifications:

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  • Political Acumen: Deep understanding of Indian politics, history, socio-economic issues, and current affairs.">
  • Professional Experience: 8-10 years in communications, video production or channel management, ideally in media, PR/communications agency, public affairs, or a political/advocacy setting, with demonstrable success in growing and managing a significant YouTube channel.">
  • YouTubExpertise: Expertise in all things YouTube, including the algorithm, content strategy, and SEO.">
  • Video Storytelling: Strong ability to craft compelling political narratives for video, from scripting to guiding the final edit.">
  • Project Management: Skilled in managing video production workflows, creative teams, and project timelines.">
  • Adaptability & Resilience: Thrives in fast-paced environments with a proactive, hands-on approach and strong ownership sense.">
  • Exceptional Communication Skills: Strong ability to craft clear, concise, and persuasive narratives for diverse audiences.">
  • Familiarity with Analytics Tools: Understanding of YouTube Studio is essential.">
"]},

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