Marketing Business Development Specialist
3 weeks ago
Job Summary:
As a Marketing Specialist at Cummins Inc., you will play a crucial role in driving top-line growth and enhancing our position in the market. This position requires strong analytical and communication skills to develop and implement effective marketing strategies.
Key Responsibilities:
- Account Management: Manage key accounts to drive revenue growth and enhance customer satisfaction.
- Develop and implement market research and competitive analysis to inform marketing strategies.
- Collaborate with cross-functional teams to execute marketing plans and meet business objectives.
- Marketing Strategy: Leverage market research and customer insights to develop targeted marketing campaigns.
- Work with marketing leaders to develop and execute marketing communication plans.
- Project and Communication Management: Manage marketing projects and coordinate with teams to ensure successful execution.
- Participate in continuous improvement activities to enhance marketing processes and customer satisfaction.
Qualifications, Skills, and Experience:
- Intermediate level of relevant work experience required.
- Strong understanding of marketing principles, including the 4 Ps (Product, Price, Promotion, and Placement).
- Excellent communication and analytical skills.
Competencies:
- Communicating Effectively: Develop and deliver clear and concise communications to various stakeholders.
- Customer Focus: Build strong relationships with customers to deliver customer-centric solutions.
- Planning and Aligning: Plan and prioritize work to meet commitments aligned with organizational goals.
- Resourcefulness: Secure and deploy resources effectively and efficiently.
Required Education: College, university, or equivalent degree in Marketing, Sales, Business Administration, or a related subject.
Language: English
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