Market Research Manager

2 days ago


Mumbai, Maharashtra, India Lighthouse Learning Group Full time
About Lighthouse Learning

Lighthouse Learning is a leading provider of early childhood and K-12 education in India. Our company has a strong commitment to delivering high-quality learning experiences to students across the country.

Role Purpose

The Consumer Insights Manager will play a critical role in developing and executing successful consumer marketing strategies. This includes identifying business challenges, conducting market research, and analyzing customer data to inform business decisions.

Key Responsibilities

As a Consumer Insights Manager, your key responsibilities will include:

  • Business Problem Identification
    • Collaborate with cross-functional teams to identify business challenges and objectives
    • Align customer data and research initiatives with broader company strategies and KPIs
  • Market Research
    • Conduct in-depth consumer research to understand their needs, preferences, and behaviors
    • Transform raw data into meaningful insights that inform business strategies
  • Competitive Analysis
    • Track competitor activities and analyze their marketing strategies
    • Identify competitive advantages and opportunities for differentiation
  • Customer Journey Mapping
    • Map the customer journey from awareness to purchase and post-purchase
    • Identify pain points and opportunities to enhance the customer experience
  • Consumer Insights
    • Analyze consumer data to gain valuable insights and inform marketing campaigns
  • Strategic Recommendations
    • Provide clear, actionable recommendations based on customer insights to solve identified business problems
    • Improve customer satisfaction and drive business growth
Requirements

To be successful as a Consumer Insights Manager, you will need:

  • At least 5 years of experience in consumer marketing or a related field
  • MBA in Marketing or a related field preferred
  • Hands-on experience of conducting research and data analysis
  • Proven track record of successful consumer marketing campaigns
  • Excellent written and verbal communication skills
  • Creative and innovative approach to problem-solving
Salary Range

The estimated salary range for this position is ₹1,200,000 - ₹1,800,000 per annum.

Why Join Us?

At Lighthouse Learning, we offer a dynamic and supportive work environment that encourages innovation and collaboration. If you are passionate about consumer marketing and want to make a real impact, join our team today



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