Market Research Manager
2 days ago
Lighthouse Learning is a leading provider of early childhood and K-12 education in India. Our company has a strong commitment to delivering high-quality learning experiences to students across the country.
Role PurposeThe Consumer Insights Manager will play a critical role in developing and executing successful consumer marketing strategies. This includes identifying business challenges, conducting market research, and analyzing customer data to inform business decisions.
Key ResponsibilitiesAs a Consumer Insights Manager, your key responsibilities will include:
- Business Problem Identification
- Collaborate with cross-functional teams to identify business challenges and objectives
- Align customer data and research initiatives with broader company strategies and KPIs
- Market Research
- Conduct in-depth consumer research to understand their needs, preferences, and behaviors
- Transform raw data into meaningful insights that inform business strategies
- Competitive Analysis
- Track competitor activities and analyze their marketing strategies
- Identify competitive advantages and opportunities for differentiation
- Customer Journey Mapping
- Map the customer journey from awareness to purchase and post-purchase
- Identify pain points and opportunities to enhance the customer experience
- Consumer Insights
- Analyze consumer data to gain valuable insights and inform marketing campaigns
- Strategic Recommendations
- Provide clear, actionable recommendations based on customer insights to solve identified business problems
- Improve customer satisfaction and drive business growth
To be successful as a Consumer Insights Manager, you will need:
- At least 5 years of experience in consumer marketing or a related field
- MBA in Marketing or a related field preferred
- Hands-on experience of conducting research and data analysis
- Proven track record of successful consumer marketing campaigns
- Excellent written and verbal communication skills
- Creative and innovative approach to problem-solving
The estimated salary range for this position is ₹1,200,000 - ₹1,800,000 per annum.
Why Join Us?At Lighthouse Learning, we offer a dynamic and supportive work environment that encourages innovation and collaboration. If you are passionate about consumer marketing and want to make a real impact, join our team today
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