Enterprise Growth Driver

1 day ago

Gulbarga, Karnataka, India beBeeDemand Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

Drive Enterprise Growth

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About us:

We deliver business outcomes for hundreds of enterprises globally.

  • Application Modernization
  • Platform Engineering
  • Cloud Native Engineering
  • FinOps

Data and AI/ML

  • Data Management
  • Machine Learning

Cybersecurity

  • Infrastructure Security
  • Application Security
  • Data Security

SDx and Digital Workspace

  • SDDC, SD-WAN
  • Email Collaboration Services

Services

  • Professional Services
  • Talent Acquisition

Job Overview

Title: Director Demand Generation

Position Type: Full-time Employment

Location: Remote

Key Responsibilities

Strategic Demand Generation

  • Design full-funnel demand generation strategies to build awareness and generate qualified leads.
  • Develop integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual events.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate campaign performance and ROI through A/B testing, attribution models, lead velocity, and other metrics.

Account-Based Marketing Leadership

  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.

Measurement, Analytics & Optimization

  • Define KPIs for demand generation and ABM, including MQLs, SQLs, marketing-sourced pipeline, account engagement metrics, and campaign-level ROI.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Requirements

12+ years of B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.

Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.

Exceptional analytical, communication, and stakeholder alignment abilities.

Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.

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