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Market Research Director

1 month ago

Gurgaon, Haryana, India NielsenIQ Full time

About This Role

We are seeking a highly skilled Market Research Director to join our team at NielsenIQ. As a key member of our market research team, you will be responsible for managing clients and their respective projects' custom research teams in matters of market research based on experience in one or more sectors.

Responsibilities

  • Managing clients and their respective projects' custom research teams in matters of market research based on experience in one or more sectors (Telecom & Technology, Retail, FMCG, Shopper Insights, Automotive, Infrastructure, etc.)
  • Team management
  • Managing a wide range of research programs like Market sizing, Segmentation, Usage & Awareness studies, Concept testing, Pricing analysis and other ad hoc requests.
  • Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.
  • Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
  • Adept in independently handling all stages in a Customized Market Research Project:
  • Responding to RFP / Proposal Design (Objective, Research design, Sample Design, costing)
  • Project Launch
  • Questionnaire design
  • Presentation preparation and sharing insights with client
  • Undertake Contract costing in order to meet the agreed budget targets
  • Identify and recommend enhanced and new services that answer clients' business needs
  • Build and maintain ongoing relationships with the identified key persons within client organization
  • Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
  • Accountable for key strategic clients in terms of execution of the full research cycle From Questionnaire design till final report delivery ensuring all quality checks are conducted to deliver insightful reports.

About You

  • Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
  • Strong Client Focus and Proactiveness
  • Working knowledge of statistics and multivariate analysis
  • Proactive
  • Strong interpersonal skills
  • Prior team management experience is a must
  • Very Good Influencing & Persuading Skills
  • Excellent project management skills
  • Strong understanding of consumer behaviour

Qualifications

  • 8 to 10 years' experience in Quantitative Consumer Insights role
  • Knowledge of statistics and multivariate analysis
  • Knowledge of research techniques and methodologies, also statistics and multivariate analysis will be an added advantage
  • Good client service skills and able to communicate and write effectively in English.

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View. NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit our website.

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Our commitment to Diversity, Equity, and Inclusion

NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center.