Digital Transformation Specialist
4 weeks ago
The Digital and Technology team at General Mills is the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture.
Purpose of the Role:
We are seeking a Salesforce Business Analyst within the Digital & Technology department with strong business-facing and technical experience to help lead Salesforce marketing cloud transformation for our campaign operations team. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best in class technology to bring these ideas to life. You'll collaborate with multiple stakeholders to inform, educate, and bring solutions to life. Bring your relationship building skills, thought leadership and technical chops to help us get to the next level in this fast-paced environment.
Key Accountabilities:
- Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio.
- Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
- Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services.
- Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects.
- Translate requirements for Developer/QA teams and serve as day to day contact.
- Translate progress and questions of technical teams back to marketing team clients.
- Contribute to documentation regarding data sources.
- Possess strong learning aptitude and interest in working with new technologies. Help source and partner with marketing technology vendors to solve business problems, execute audience development, campaign creation, and content delivery.
- Follow standard processes for intaking new projects from marketing teams.
- Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project.
- Proactively prepare for business meetings defining agendas and recapping decisions made in working sessions.
- Develop and maintain internal and external cross-functional networks to support the goals of the organization.
- Ensure business partners have access to the data they need.
- Stay up-to-date on Marketing Cloud platform capabilities and recommend best practices to stakeholders.
- Conduct user acceptance testing and support implementation activities.
- Must be able to manage multiple projects concurrently.
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