Senior Brand Strategist

4 days ago

Gandhinagar, Gujarat, India beBeeBrandManagement Full time ₹ 10,80,000 - ₹ 14,40,000

About This Role

As a Brand Manager, you will be responsible for developing and implementing brand strategies to drive business growth. You will work closely with cross-functional teams to identify market trends, opportunities, and threats.

Key Responsibilities:
1. Conduct market research to stay up-to-date on consumer needs and preferences
2. Analyze data to inform pricing and profitability decisions
3. Create and implement product naming, packaging, and branding initiatives
4. Oversee the production of marketing materials, including TV adverts, print ads, and digital content
5. Ensure marketing copy aligns with company brand guidelines
6. Collaborate with legal and compliance teams to ensure regulatory compliance
7. Monitor product distribution and consumer feedback through market research and focus groups

Skills and Qualifications:
- Proven experience in brand management or a related field
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
- Ability to think strategically and collaborate with cross-functional teams

Benefits:
- Opportunity to work on a wide range of brand projects and campaigns
- Collaborative and dynamic work environment
- Professional development opportunities

About Our Company:
We are a leading player in the FMCG sector, with a strong commitment to innovation and customer satisfaction. We offer a competitive compensation package and a collaborative work environment.

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