Digital Media Execution Lead
2 days ago
Location: Bengaluru
About the Role:
We are seeking a skilled Digital Media Execution Lead to oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics.
The ideal candidate will develop and implement strategies for keyword opportunities, campaign structuring, targeting, and display networks to align with client objectives.
Responsibilities include:
- Managing, reviewing, and performing daily account responsibilities associated with Google Ads, Meta Ads, Bing, and other search platforms for a variety of clients.
- Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Providing oversight and managing new paid search campaigns, ad groups, and accounts, as well as aiding in the creation of paid search marketing initiatives.
- Generating weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
- Communicating project development, timelines, and results to the team and management.
- Collaborating closely with other team members to meet client goals.
Required Skills:
- Strong analytical and reporting skills.
- Experience managing multiple PPC campaigns simultaneously.
- Good working knowledge of MS-Office, particularly Excel and PowerPoint.
- Google AdWords Certification.
- Team Management Skills.
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