CRM & Retention Strategy Lead

1 week ago


Gurgaon, Haryana, India Industrybuying Full time

As a CRM & Retention Strategy Lead at Industrybuying, you will play a crucial role in driving growth and enhancing customer experiences through data-driven marketing strategies. You will be responsible for developing and executing campaigns across various channels, including email, push notifications, WhatsApp, and SMS.

Key Responsibilities:

  1. Develop and execute CRM campaigns to drive customer retention, loyalty, and revenue through data-driven strategies.
  2. Identify and segment customer needs to optimize journeys and deliver impactful experiences across the sales funnel and post-purchase phases.
  3. Collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience.
  4. Track and analyze key CRM metrics such as retention %, open rates, CTR, conversion rates, and customer lifetime value to refine strategies.

Benefits:

  • Competitive salary range: $90,000 - $110,000 per year.
  • Opportunities for career growth and development.
  • Collaborative and dynamic work environment.


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