Head of Global Brand Development
4 days ago
About the Role
Kulfi Collective, a leading digital content company, seeks an experienced VP - Brand Strategy to lead the development and execution of innovative creative strategies.
This role demands a seasoned expert with a profound understanding of content and advertising, capable of blending creativity with strategic insight. The ideal candidate will be adept at navigating various marketing channels, fostering strong client relationships, and staying ahead of cultural trends to deliver impactful and resonant campaigns.
Key Responsibilities
- Develop and implement forward-thinking creative strategies that align with brand's objectives and market trends.
- Demonstrate in-depth knowledge and expertise in marketing strategies, including leveraging various distribution channels such as OOH, social media, DVC, and more.
- Craft and execute comprehensive brand and communication strategies that effectively communicate the brand's message and objectives.
- Develop and oversee content strategies that drive engagement and resonate with target audiences across multiple platforms.
- Critically evaluate and question existing marketing approaches, providing innovative solutions to complex marketing problems.
- Possess significant experience in client-facing roles, effectively managing client requests and fostering strong, productive relationships.
- Stay abreast of trends and developments in content marketing, audience culture, and general content consumption, leveraging this knowledge to inform strategy.
Requirements
- 8-11 years of experience in brand and communication strategy, content marketing, or related fields.
- Experience in a leadership role in a content-driven organisation, preferably in the digital space.
- Strong knowledge of content marketing, including content creation, distribution, and measurement.
- Excellent communication, presentation, and leadership skills.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively with a wide range of stakeholders, including clients, agency leadership, creative teams, and external partners.
- Demonstrated success in developing and executing content strategies that drive business growth and engagement.
Salary Estimate
The estimated salary for this position is ₹20,00,000 - ₹30,00,000 per annum, depending on location and qualifications.
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