Digital Education Marketing Strategist
2 weeks ago
Whizlabs is a leading online training platform providing certification courses and practice tests for IT professionals. Our commitment to quality education empowers individuals to achieve their career goals.
Job DescriptionWe seek an experienced Senior Social Media Specialist to play a pivotal role in building our brand presence, driving engagement, and growing our community across social media platforms.
- Create high-quality content aligned with our brand voice and business objectives.
- Develop and execute social media strategies to grow followers, increase engagement, and drive traffic to our website and product pages.
- Monitor industry trends and social media platforms for relevant topics and create timely, compelling posts.
- Plan and manage social campaigns, including paid promotions and influencer collaborations.
- Track performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social and optimize efforts based on data insights.
To excel in this role, you should have:
- 4-6 years of experience in social media management, preferably in EdTech, SaaS, or digital education.
- Strong knowledge of social media platforms, including Instagram, LinkedIn, Twitter, Facebook, and YouTube.
- Proven track record of managing and growing business accounts.
- Excellent creative and copywriting skills with the ability to craft engaging posts.
- Experience with analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) and paid advertising platforms.
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