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Digital Marketing Strategist

1 month ago

Pune, Maharashtra, India PyjamaHR Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at EduFund. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive growth and customer acquisition.

Key Responsibilities:
  1. Lead Generation: Develop and execute campaigns to generate high-quality leads through various digital channels, optimizing the lead funnel to maximize conversion rates.
  2. Content Calendar: Collaborate with cross-functional teams to create and execute a comprehensive content calendar for social media, aligning with business goals and branding guidelines.
  3. Ad Copywriting: Write compelling and engaging ad copies for meta ads and Google Ads, ensuring they resonate with the target audience and drive desired actions.
  4. Email Marketing: Manage and execute email marketing campaigns, crafting persuasive copy for newsletters, promotional emails, and other customer communication.
  5. WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns, tailoring messages to the unique characteristics of this platform.
  6. Marketing Automation: Utilize marketing automation tools to streamline and enhance customer journeys, nurturing leads through personalized and relevant content.
  7. Campaign Performance: Monitor and analyze the performance of campaigns using relevant metrics, making data-driven decisions to optimize marketing strategies.
  8. Design Collaboration: Collaborate with the design team to create visually appealing graphic copies for online ads, ensuring alignment with the brand's visual identity.
  9. Landing Page Optimization: Possess a strong understanding of landing page best practices, ensuring that landing pages are optimized for conversion.
  10. CRM Segmentation: Work closely with the CRM team to segment and target customers effectively, enhancing engagement and retention rates.
  11. Industry Trends: Stay updated with industry trends and emerging digital marketing technologies, bringing innovative ideas to the team.
Qualifications and Skills:
  1. Proven Experience: 2 years in digital marketing, focusing on performance marketing and lead generation, preferably in the education loan space.
  2. CRM Proficiency: Proficiency in using CRM systems such as Zoho or Web Engage, with the ability to segment and manage customer data effectively.
  3. Marketing Automation: Strong knowledge of marketing automation processes and tools, including Zapier and Zoho Automation.
  4. Google Ads and Meta Ads: Experience in managing Google Ads campaigns and Meta Ads campaigns.
  5. Copywriting Skills: Excellent copywriting skills for various digital platforms, including social media, email, and WhatsApp.
  6. Social Media Management: Familiarity with social media management, including content scheduling and community engagement.
  7. Analytical Mindset: Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
  8. Project Management: Strong project management skills, able to handle multiple tasks and deadlines.
  9. Communication: Excellent communication and teamwork abilities.

About EduFund: EduFund is an early-stage platform that helps Indian parents plan for their children's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships. We were founded in 2020 by Eela Dubey and Arindam Sengupta. Our team is filled with passionate individuals who are dedicated to making a positive impact in the lives of our customers.

Why Join Us: At EduFund, we offer a dynamic and supportive work environment that encourages innovation and collaboration. We are committed to helping our customers achieve their educational goals and make a meaningful difference in their lives. If you are a talented and motivated individual who is passionate about education and digital marketing, we would love to hear from you