Digital Marketing Strategist

1 month ago


Gurgaon, Haryana, India PinkRock Enterprises Pvt. Ltd. Full time

Job Description for Digital Marketing Specialist

At PinkRock Enterprises Pvt. Ltd., we are seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing plans aligned with the company's goals and objectives.
  • Manage and lead a team of digital marketing professionals, providing guidance, training, and performance evaluations.
  • Plan and oversee all digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and display advertising.
  • Monitor and analyze website and social media analytics to identify opportunities for improvement and drive performance optimization.
  • Collaborate with cross-functional teams to ensure consistent branding, messaging, and customer experience across all digital platforms.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Conduct market research and competitor analysis to identify target audiences and optimize marketing strategies accordingly.
  • Manage the digital marketing budget and allocate resources effectively to maximize ROI.
  • Ensure compliance with relevant industry regulations and data protection laws.
  • Provide regular reports and presentations to senior management on the effectiveness of digital marketing initiatives and performance metrics.

Requirements:

  • Proven work experience in digital marketing, preferably in a leadership role.
  • Deep understanding of various digital marketing channels, tools, and techniques, including SEO, SEM, social media advertising, content marketing, email marketing, and analytics platforms.
  • Strong analytical skills and ability to interpret data to inform decision-making.
  • Excellent leadership and communication skills to effectively manage a team and collaborate with other departments.
  • Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.
  • Up-to-date knowledge of digital marketing trends, best practices, and emerging technologies.
  • Strong organizational and project management skills to handle multiple campaigns and deadlines simultaneously.
  • Demonstrated ability to drive results and achieve targets in a fast-paced environment.


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