Exhibition and Marketing Strategist
2 days ago
Exhibition and Marketing Strategist
About the Role:We are seeking a highly skilled and experienced Exhibition and Marketing Strategist to lead our marketing strategies and oversee the planning, execution, and management of exhibitions and events.
About Us:Arjun Rathi Design is a forward-thinking company that values innovation and creativity. Our mission is to deliver exceptional experiences for our clients and partners through strategic event planning and marketing efforts.
Key Responsibilities:- Plan, organize, and execute exhibitions and events from concept to completion, including budgeting, vendor management, staffing, and on-site logistics.
- Work closely with design and production teams to create visually compelling and engaging exhibition spaces that reflect brand identity.
- Develop strategies to maximize visitor engagement, increase attendance, and drive brand awareness at exhibitions and events.
- Coordinate with sales teams to ensure seamless lead generation and tracking at events.
- Develop and implement comprehensive marketing plans to support events and exhibitions, driving engagement and promoting the brand across digital, social, and traditional channels.
- Manage the creation of marketing collateral, including brochures, signage, digital content, email campaigns, and social media posts.
- Conduct market research to understand industry trends, customer preferences, and competitive positioning to refine marketing strategies.
- Analyze event and campaign performance data to optimize future strategies and demonstrate ROI.
- Identify and build partnerships and sponsorship opportunities to enhance the impact of exhibitions and events.
- Collaborate with internal teams and external partners to create co-branded activations and promotional opportunities that align with brand objectives.
- Manage event and marketing budgets, ensuring all activities align with financial targets and deliver maximum value.
- Prepare detailed post-event reports to evaluate success, identify areas for improvement, and support continuous optimization.
- Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
- 5+ years of experience in marketing, event planning, or exhibition management, with a proven track record of delivering successful events.
- Strong project management and organizational skills, with an ability to manage multiple projects simultaneously.
- Excellent communication and negotiation skills, both written and verbal.
- Proficiency in digital marketing tools, social media platforms, and CRM systems; experience with design software is a plus.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.
$85,000 - $110,000 per year, depending on experience.
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