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2 weeks ago
This role is part of the Digital and Technology team at General Mills India Centre, responsible for managing Integrated Measurement initiatives. The successful candidate will work closely with the Assistant Manager- Data Foundations, Commercial Operations in India and collaborate with Global Enterprise Team, CMI OU Leads, and various Vendor Partners.
Purpose of the RoleThe purpose of this role is to harmonize media mapping across platforms to provide leadership view on media spends & ROI, Planned Vs actuals, Paid vs Earned impression. Additionally, the incumbent will support various data steward responsibilities such as maintaining Nielsen dictionary and harmonizing new products attributes for multiple categories for international markets.
Key Accountabilities- Keep track of media engagements for General Mills brands and maintain harmonized mapping process for weekly, bi-weekly, and monthly reporting.
- Understand different types of media data and platforms used by General Mills across vendors partners, build subject matter expertise and lead process improvement initiatives to improve time to value for data.
- Strong working knowledge of Media Data (Coupons/Social/Digital/Traditional) including exposure on Retail Media for measurement and optimization, comfortable in adopting new tool/technology leveraged by General Mills and agency partners & become an SME.
- Partner closely with vendors, business teams, data foundation teams to ensure accurate and timely availability of media, point of sales and spend data for downstream measurement activity.
- Effectively communicate data issues, challenges and opportunities to business stakeholders, tech team and vendor partners.
- Education – Full time graduation from an accredited university
- 3+ years of experience in Media data in CPG (or related) industry
- Fundamentals of Digital Marketing Courses or relevant digital marketing professional certification
- Proficiency in Advance Excel functionalities
- Proficiency in SQL and relational databases. Exposure to GCP, Big Query and data harmonization tool.
- Excellent analytical, prioritization skills, and communication skills
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