Digital Marketing Team Lead
2 weeks ago
We are seeking a highly experienced Digital Marketing Team Lead to join our team at Annalect India. This is an exciting opportunity for a seasoned professional to lead our Search Engine Marketing (SEM) and Social Media efforts.
Key Responsibilities- Lead a team of search and social media specialists, providing guidance, mentorship, and support to achieve departmental and client goals
- Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships
- Manage programmatic, search & social campaigns end-to-end, including setup, optimizations, and reporting
- Create detailed search & social media plans in line with business objectives and campaign brief
- Translate business KPIs into channel KPIs
- Work with Meta, Google & Bing teams to troubleshoot performance-related issues
- Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus)
- Proven experience (typically 10+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
- Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, etc.
- Managed performance of campaigns across different DSPs, including but not limited to DV360, Amazon, and TTD
- Proficiency in using web analytics tools, such as Google Analytics, and social media analytics platforms
- Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue. Our portfolio includes three global advertising agency networks: BBDO, DDB, and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD, and Hearts & Science.
We play a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.
This role offers a competitive salary range of ₹25,00,000 - ₹40,00,000 per annum, depending on experience, along with additional benefits.
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