Digital Marketing Team Lead

2 weeks ago


Bengaluru, Karnataka, India Annalect India Full time
About the Role

We are seeking a highly experienced Digital Marketing Team Lead to join our team at Annalect India. This is an exciting opportunity for a seasoned professional to lead our Search Engine Marketing (SEM) and Social Media efforts.

Key Responsibilities
  • Lead a team of search and social media specialists, providing guidance, mentorship, and support to achieve departmental and client goals
  • Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships
  • Manage programmatic, search & social campaigns end-to-end, including setup, optimizations, and reporting
  • Create detailed search & social media plans in line with business objectives and campaign brief
  • Translate business KPIs into channel KPIs
  • Work with Meta, Google & Bing teams to troubleshoot performance-related issues
Requirements
  • Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus)
  • Proven experience (typically 10+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
  • Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, etc.
  • Managed performance of campaigns across different DSPs, including but not limited to DV360, Amazon, and TTD
  • Proficiency in using web analytics tools, such as Google Analytics, and social media analytics platforms
  • Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue. Our portfolio includes three global advertising agency networks: BBDO, DDB, and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD, and Hearts & Science.

We play a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This role offers a competitive salary range of ₹25,00,000 - ₹40,00,000 per annum, depending on experience, along with additional benefits.



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