Senior B2B Content Strategist

3 weeks ago

Hubli, Karnataka, India Incedo Inc. Full time

Incedo Inc., a leading digital transformation specialist, seeks an experienced Senior B2B Content Strategist to drive business growth through compelling content.

Estimated Salary: $110,000 - $140,000 per annum

About the Role

We are looking for a highly skilled and strategic thinker to create high-quality, engaging content that resonates with B2B technology CXO customers and prospects. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives.

Key Responsibilities:

  • Create original, well-researched content that covers key industry trends and solutions for B2B tech leaders.
  • Develop and maintain a strong understanding of our target audience, including their pain points, interests, and behaviors.
  • Collaborate with cross-functional teams, including sales, product, and customer success, to ensure seamless content integration across all touchpoints.
  • Conduct keyword research and optimize content for search engines to increase relevant website traffic.
  • Own and manage the company blog, ensuring timely publication of high-quality content that drives engagement and conversions.
  • Utilize industry best practices, identify customer needs, and recommend new topics to stay ahead of the competition.
  • Ensure strict adherence to the company's style guide, tone, and voice.

Requirements:

  • 10+ years of experience in professional technology writing/editing or B2B-focused content marketing in a leading global IT/consulting company.
  • Exceptional written communication skills, a strong content writing history (show samples), and a track record of excellence and execution to drive business results.
  • Curious, inquisitive, and passionate about B2B technology marketing.
  • A team player, clear communicator, and highly organized to see content projects through to completion.
  • Good understanding of SEO and proven ability to conduct keyword and topic research.
  • An impeccable grasp of the English language with solid writing and editing skills.
  • Ability to work on multiple projects with different objectives simultaneously.
  • Attention to detail and an eye for quality.
  • Extremely adaptable to change and ability to execute quickly in a fast-paced environment.
  • Able to work under high pressure and deliver against tight timelines.

What We Offer:

  • A competitive salary range of $110,000 - $140,000 per annum.
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package.

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