Senior Digital Marketing Strategist
1 week ago
Hash Connect Integrated Services Pvt. Ltd., a $11 million MarTech company, is seeking a seasoned Digital Marketing Specialist to join our team. As a key member of our marketing squad, you will play a crucial role in driving business growth through innovative digital campaigns.
About the Role:
We are looking for a highly motivated and skilled professional with 3-4 years of experience in digital marketing. You should have a proven track record of developing and executing successful campaigns across various online platforms, including SEO, SEM, social media advertising, email marketing, and content marketing.
The ideal candidate will possess strong analytical skills, with the ability to interpret performance data and drive actionable insights. You will also be responsible for planning, creating, and managing Google Ads campaigns, as well as developing targeted Facebook advertising campaigns.
Responsibilities:
- Campaign Development: Develop, execute, and optimize end-to-end digital marketing campaigns to drive business growth.
- Keyword Research: Conduct thorough keyword research to identify high-potential search terms and phrases, optimizing content and campaigns for search engine visibility.
- Google Ads Management: Plan, create, and manage Google Ads campaigns, including keyword selection, ad copy creation, bid management, and performance tracking.
- Facebook Advertising: Develop and execute targeted Facebook advertising campaigns, including audience segmentation and performance optimization.
- Analytics and Reporting: Monitor, analyze, and report on key performance metrics, providing insights and recommendations for campaign improvement.
- Market Research: Conduct market research and competitor analysis to identify trends and opportunities in the digital landscape.
- Collaboration: Collaborate with cross-functional teams, including content creators, designers, and developers, to align marketing efforts with overall business goals.
- Financial Management: Oversee and take ownership of all financial aspects related to client and vendor invoices for various digital marketing expenditures.
Qualifications:
- Bachelor's degree in Communications, Business, or a related field (or equivalent work experience).
- Proven experience of 3-4 years as a Digital Marketing Specialist or similar role, with a track record of successful digital campaigns.
- Proficiency in digital marketing platforms and tools such as Google Ads, Google Analytics, Facebook Ads Manager, and Email Marketing platforms.
- Strong understanding of SEO principles and best practices to improve organic search visibility.
- Excellent written and verbal communication skills, with the ability to craft compelling copy and create clear and concise reports.
- Data-driven mindset with the ability to analyze and interpret performance data to drive actionable insights.
Location:
Our office is located in Bangalore, India, at Hash Connect Integrated Services Pvt. Ltd., 248, Samhitha Plaza, Defence Colony, Indiranagar, 80 Feet Road, Bangalore-560038. We are easily accessible by metro or bus.
Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum, depending on experience.
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