Digital Marketing Strategist

14 hours ago


Delhi, Delhi, India Onsurity Full time
Job Title: Digital Marketing Strategist - Lead Generation

About Onsurity:
Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customized healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn't be a luxury. Our mission is to make healthcare affordable and accessible for all.

We strive to provide our subscribers with comprehensive healthcare solutions that cater to their unique needs. Our team is passionate about creating a healthier and more productive workforce, and we're looking for like-minded professionals to join us in this mission.

Job Description:
We're seeking an experienced Digital Marketing Strategist to lead our lead generation efforts. As a key member of our Growth team, you will be responsible for developing and executing strategies to drive new leads and conversions across various digital channels.

Your primary focus will be on paid media campaigns, including search, display, programmatic, and social media. You will work closely with the product team to understand user journeys and develop targeted marketing strategies to maximize performance. Additionally, you will analyze data and attribution tools to optimize campaign effectiveness and continuously improve results.

The ideal candidate will have a proven track record of success in performance marketing, with experience in managing complex projects, budgets, and multiple stakeholders. Strong communication skills and the ability to turn complex data into actionable insights are essential for this role.

Requirements:
- Bachelor's degree in marketing, business, or equivalent
- 3+ years of experience in CRO tools, paid social, display, and video marketing, preferably in a B2B environment
- Agency and vendor management
- Demonstrated experience in building and managing ad campaigns in AdWords, Facebook, and LinkedIn
- Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient cost per acquisition
- Proven working experience in digital marketing, particularly within the industry
- Strong written and verbal communication skills
- Report and analyze spend, performance, and campaign effectiveness

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