Digital Marketing Manager

2 weeks ago

remote, India MM Staffing & Career Consultants Full time

Job Description:We are seeking an experienced and creative Digital Marketing Manager with a proven track record in SEO, lead generation, content marketing, and international B2B campaigns. The ideal candidate will come from the service industry, targeting B2B customers, and will have hands-on experience in managing international digital projects, running LinkedIn and Facebook ad campaigns, and generating qualified leads through integrated digital strategies.Key Responsibilities:Develop and implement end-to-end digital marketing strategies targeting international B2B clients.Execute and optimize SEO strategies (on-page, off-page, technical) to improve rankings and organic traffic.Create and manage lead generation campaigns through email, paid ads, and social media.Develop and distribute engaging content (blogs, whitepapers, case studies, landing pages, etc.) tailored to target audiences.Manage email marketing campaigns for lead nurturing and customer engagement using platforms like Mailchimp, HubSpot, etc.Run and optimize paid ad campaigns on LinkedIn and Facebook, focusing on CPL, conversions, and ROI.Work with cross-functional teams to create targeted landing pages and conversion-focused funnels.Monitor, analyze, and report performance using tools like Google Analytics, SEMrush, Ahrefs, HubSpot, etc.Manage and grow the company's social media presence across platforms including LinkedIn and Facebook.Stay updated with global digital trends, B2B marketing innovations, and emerging technologies.Qualifications & Experience:Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.5–8 years of experience in digital marketing, with a strong focus on B2B service industries.Proven experience working on international marketing campaigns targeting the US, UK, EU, or APAC regions.Strong knowledge of SEO best practices, keyword research, backlink strategies, and Google ranking factors.Expertise in LinkedIn Ads, Facebook Ads, and Google Ads (Search, Display).Demonstrated success in B2B lead generation and funnel optimization.Excellent written and verbal communication skills for content creation and campaign messaging.Familiarity with CRM and automation tools such as HubSpot, Zoho, Mailchimp, etc.Preferred Skills:Google Ads, Google Analytics, or HubSpot certificationsFamiliarity with website CMS (WordPress, Webflow, etc.)Strong project management and time management skillsAbility to work independently and lead small digital teams or freelancers

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