Digital Analytics Expert

2 days ago

hubballi, India beBeeDigital Full time

Job OverviewWe are seeking a Digital Analytics Expert to implement and manage advanced analytics tracking frameworks, ensuring seamless data collection and enabling accurate insights across digital platforms.Key Responsibilities:Implement and manage web and app tagging using Adobe Experience Platform (AEP) Web SDK and Adobe Launch.Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger or similar.Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.Required Skills & Qualifications2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management.Strong knowledge of AEP Web SDK, Adobe Launch / Data Collection, Customer Journey Analytics (CJA), Web & App Tagging Implementation, XDM Schemas, Event-Driven Data Layers, Tag Testing with Debugging Tools, SQL, and JavaScript.Excellent analytical, problem-solving, and communication skills.Ability to collaborate effectively with cross-functional teams in a fast-paced environment.Preferred QualificationsExposure to Adobe Experience Platform Edge Network or Adobe Analytics migration projects.Experience integrating multiple data sources for unified analytics.Familiarity with data governance and privacy frameworks.

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