Digital Marketing Specialist

3 days ago

bangalore, India Karma Group Global Full time

We are searching for a highly-creative Digital Marketing Specialist to work with our social media + ORM + Creative teams. In this position, you will be responsible for all aspects of digital marketing for the Karma Group Members & guests. Your central goal is to help grow our brand’s influence while also increasing brand loyalty and awareness.


The Digital Marketing Specialist is responsible for developing, implementing, and managing Karma Group’s Digital member marketing strategy across all online channels, including social media, search engine optimization (SEO), and paid advertising. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution..


Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.


Responsibilities:

  • Identifying the latest trends and technologies affecting our industry.
  • Evaluating important metrics that affect our website traffic, service quotas, and target audience.
  • Working with your team to brainstorm new and innovative growth strategies.
  • Overseeing and managing all contests, giveaways, and other digital projects.
  • Plan and execute all member marketing digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build and maintain a strong social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Preparing accurate reports on the marketing campaign’s overall performance.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Abilities Needed :

  • Bachelor’s degree in marketing or relevant field.
  • Proven working experience in digital marketing
  • A minimum of 2 years experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing and and best practices in online marketing and measurement
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking 


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