Senior Email Marketing Campaign Strategist

2 days ago

jaipur, India beBeeMarketing Full time

Email Marketing Specialist RoleA results-driven Email Marketing Specialist is sought after by a leading e-commerce organization to lead and optimize email marketing campaigns. This seasoned professional will expand customer outreach through strategic email and SMS automation initiatives.Key Responsibilities:Campaign Development & Execution : Design, build, and execute end-to-end email marketing campaigns including content creation, segmentation, A/B testing, scheduling, and deployment.Email & SMS Automation Strategy : Set up automated email and SMS workflows such as welcome series, cart abandonment, post-purchase emails, and customer engagement drip campaigns.Content Creation : Collaborate with the creative team to produce engaging, on-brand email and SMS templates that incorporate personalized content and product recommendations.List Management Strategy : Drive growth of the opt-in email list and manage both email and SMS databases. Implement segmentation strategies for targeted messaging, audience reactivation, and regular list hygiene by removing inactive or non-engaging recipients.Performance Analysis & Reporting : Monitor key metrics such as open rates, click-through rates, conversion rates, and revenue across email, SMS channels. Provide regular performance reports and actionable insights to optimize future campaigns.A/B Testing & Optimization : Conduct A/B testing for subject lines, content, offer, and creative to continually improve engagement and conversion rates.Compliance & Best Practices : Ensure compliance with email regulations (e.g., CAN-SPAM, CASL, PECR, Australia – Spam Act, GDPR) and mobile messaging regulations, maintaining high sender reputation scores and opt-in rates.Cross-functional Collaboration : Work closely with internal teams (creative, content, digital experience, analytics) to ensure campaigns across all channels are aligned with broader marketing strategies and business goals.Marketing Calendar Management : Maintain a comprehensive marketing calendar to ensure timely and consistent communication with prospects and customers across email, and SMS.Strategic Growth & Improvement : Use heatmaps, channel tracking, and behavioral insights to continuously improve content, layouts, and timing across multiple channels.

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