Senior Marketing Manager

1 day ago

chennai, India Accordify360 Full time

Position Title: Senior Marketing Manager

Location: Chennai, India

join us in redefining the hospitality experience and creating unforgettable memories for our guests & members at our premier holiday resorts across India.

The Role

Overview:

As the Senior Marketing Manager for Sterling Holidays, candidate will play a pivotal role in shaping the brand narrative, enhancing customer engagement, and driving revenue growth through integrated marketing and communications strategies. Leveraging expertise in the hospitality industry, candidate will lead a dynamic team to develop compelling products & campaigns, create engaging content, and cultivate strategic partnerships to position our resorts as premier destinations for leisure/business/adventure seeker travellers and members across India.

Responsibilities:

  • Strategic Planning: Develop and implement comprehensive marketing communications plans aligned with business objectives, encompassing both short term tactical initiatives and long-term brand positioning.
  • Brand Management: Ensure consistent brand messaging and uphold brand standards across all marketing and communications channels, ensuring alignment with the company's values and vision. Collaborate with internal stakeholders to refine the brand identity and maintain a strong brand image that resonates with target audiences.
  • Campaign Management: Conceptualize and execute integrated marketing and communications campaigns across online and offline channels, including digital advertising, social media, email marketing, PR initiatives, and events for prospective guests and existing members.
  • Product Development & Management: Conceptualize, develop, launch, and manage new products in alliance with business plans, launch timely across platforms and analyse results.
  • Content Creation: Oversee the development of compelling content for various platforms, including website copy, blog posts, social media updates, and promotional materials, ensuring alignment with brand messaging and SEO best practices. Collaborate with internal teams and external partners to produce engaging multimedia content, including videos, photos, and interactive experiences, to enhance members, customer engagement and storytelling.
  • Partnership Development: Identify strategic partnerships with travel agencies, tour operators, online travel platforms, media outlets, influencers, and other relevant stakeholders to expand the resort group's reach and attract new customers.

Ideal Profile

Requirements:

  • Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or related field; MBA preferred.
  • Proven experience (7-10 years) in marketing semi-leadership roles within the hospitality industry, preferably with a focus on resorts or luxury hotels.
  • In-depth knowledge of hospitality industry trends, consumer behaviour, and competitive landscape in the Indian market. • Strong strategic thinking, analytical skills, and creativity, with the ability to translate insights into actionable marketing and communications strategies.
  • Excellent communication skills, both written and verbal, with the ability to effectively engage internal and external stakeholders and craft compelling brand narratives.
  • Proficiency in digital marketing platforms, content management systems, PR tools, and analytics tools.
  • If you have a passion for marketing, communications, and innovation, we want to hear from you

What's on Offer?

  • Join a market leader within Hospitality
  • Fantastic work culture
  • Leadership Role

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