Associated Broadcasting Co. Pvt Ltd

7 days ago

gautam buddha nagar, India Associated Broadcasting Co. Pvt Ltd (TV9) Full time

Department: Branded Content (TV9 Network)

Designation: Sr. Manager – Brand Solutions

Experience: 7-9 years

Role Overview

The Senior Manager – Branded Content will play a pivotal role in developing innovative brand solutions, creating compelling content pitches, and executing sponsorship-led propositions for marquee properties across TV9 Network. This role requires collaboration with cross-functional teams to implement deals, support business growth, and deliver exceptional branded content experiences across digital and broadcast platforms.

Key Responsibilities

  • Develop, support, and execute sponsorship-led propositions and briefs for marquee properties across network-wide IPs and events.
  • Conceptualize and create strong, compelling pitches for branded content.
  • Manage end-to-end execution of brand-favourable content, including bespoke and influencer-led initiatives, to drive advertiser spending on TV9 Network properties (digital and broadcast).
  • Coordinate with teams such as strategy, commercials, marketing, legal, and content operations during pitch creation and execution.
  • Regularly identify storytelling opportunities for brands and compile data to support business growth.
  • Report on trends, aligning with editorial and content creation teams to leverage upcoming impact properties and original content.
  • Stay updated on the latest industry trends, presentation tools, and AI-driven solutions to enhance pitches and brand solutions.

Requirements

  • Experience: 7-9 years of experience in Copywriting, Branded Content, Marketing, or a similar role.
  • Skills and Traits:
  • Proven ability to strategize and create compelling narratives for clients.
  • Proficiency in English.
  • A history of innovation and out-of-the-box thinking in previous roles.
  • Proficiency in Microsoft Office and familiarity with AI trends.
  • Strong communication skills (verbal and written).
  • Excellent presentation skills and a keen eye for detail.

ABCPL is an equal opportunity employer. We provide equality for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements

To Apply:

Please send your resume and a cover letter to Jaspreet.baluja@tv9.com and prritha.pati@tv9.com

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