Republic World | Backend SEO Specialist | noida

2 weeks ago

noida, India Republic World Full time

Job Title : Backend SEO Specialist

Company : Republic Media Network

Job Location : Sector158, Noida

Job Type : Full time


Key Responsibilities:

Technical SEO Management:

  • Conduct audits and identify areas of improvement for technical SEO, including site architecture, page speed, mobile optimization, and crawlability.
  • Optimize website infrastructure for better indexing and ranking by search engines.
  • Monitor and resolve issues related to robots.txt, XML sitemaps, and canonicalization.

Site Performance & Speed Optimization:

  • Implement strategies to optimize website load speed, particularly for mobile users.
  • Work with developers to improve Core Web Vitals metrics (LCP, FID, CLS).
  • Ensure scalability and performance under high traPic conditions typical for news websites.

Keyword Research & Strategy:

  • Work closely with the content team to identify high-value keywords for news-related searches.
  • Help prioritize SEO ePorts based on keyword research and trends in the news cycle.
  • Optimize on-page SEO elements, including titles, meta descriptions, headers, and URL structures.

Structured Data & Schema Markup:

  • Implement structured data (Schema.org) to enhance rich snippets, such as news articles,
  • events, and how-to guides.
  • Ensure proper usage of AMP (Accelerated Mobile Pages) for news content.

Monitoring & Reporting:

  • Use SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.) to track site
  • performance, keyword rankings, and organic traPic.
  • Provide monthly performance reports with actionable insights and recommendations.
  • Proactively monitor for algorithm changes and adjust SEO strategies accordingly.

Collaboration & Training:

  • Collaborate with cross-functional teams (Editorial, Development, Marketing) to ensure that SEO best practices are incorporated at every stage of content creation and website development.
  • Provide SEO training and guidance to non-technical team members to improve overall SEO awareness across the company.

Staying Up-to-Date with SEO Trends:

  • Stay current with the latest SEO trends, best practices, and algorithm updates, especially those related to news and media websites.
  • Implement new technologies and methodologies to improve site visibility and performance.

Key Requirements:

  • Proven experience as a Backend SEO Specialist or similar role, ideally within the news or media industry.
  • Strong technical SEO skills, including experience with site audits, on-page optimization, XML sitemaps, robots.txt, and canonical tags.
  • Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
  • Experience working with content management systems (CMS) like WordPress, Drupal, or custom-built platforms.
  • Familiarity with Core Web Vitals and mobile-first design principles.
  • Knowledge of structured data and implementing Schema Markup (especially NewsArticle schema).
  • Familiarity with AMP (Accelerated Mobile Pages) and optimizing content for mobile-first experiences.
  • Experience with version control systems like Git and collaboration tools such as JIRA or Trello.
  • Strong understanding of SEO performance metrics, keyword research, and analytics.

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