Search Engine Optimization Specialist

1 week ago

coimbatore, India Banisoft Digital Marketing Full time

We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft.


SEO Specialist Responsibilities:


  • Formulate strategies to enhance the company's and its clients' search engine rankings.
  • Research SEO keywords to use throughout the company’s website and marketing materials.
  • Establish measurable objectives to showcase progress in marketing endeavors.
  • Track daily performance metrics to assess the effectiveness of SEO strategies.
  • Effectively communicate with fellow marketing professionals to ensure goal alignment.
  • Collaborate with other team members in the marketing department to oversee SEO strategies.
  • Create engaging and top-notch website content, such as blog posts and page descriptions.
  • Regularly update content and website links to optimize search engine rankings.


SEO Specialist Requirements:

  • Perform weekly site audits to identify and address on-page technical SEO issues and other elements.
  • Develop and provide reporting on SEO with insights on how to further change our strategy.
  • In-depth knowledge of SEO industry programs, such as Google Analytics and Search Console.
  • Understanding of search engine algorithms and ranking methods.
  • Develop and implement link-building strategies, such as outreach programs, guest blogging, HARO technique, and other off-page activities, to increase website authority.
  • PR activities and media coverage should be considered a plus point for the candidate.
  • Able to complete competitive analysis of other companies within the industry.
  • Excellent written and verbal communication skills (email, phone, etc.).
  • Comfortable analyzing high volumes of data.
  • Familiarity with WordPress or other content management systems.
  • Update existing content as and when it needs updating as per Google’s upcoming updates.
  • Research keyword trends and create detailed content briefs for writers.
  • Ability to define and drive efficiency through continuous process improvement.
  • Self-starter with the ability to execute under deadlines.


The ideal candidate should have excellent verbal and written communication skills and should be a creative and innovative thinker. Candidates with 2 to 4 years of experience can apply for the position.


Job Type: Full-time Job

Location: Kharar, Mohali

Salary: Rs 20,000 to Rs 40000 Per month

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