Brand Strategist

About EarthanaAt Earthana Environmental Solutions Pvt. Ltd., we believe technology should breathe with the rhythm of design and purpose. Our in-house technology team is the creative core that connects sustainability with intelligence — crafting intuitive digital experiences, AI-driven tools, and content that amplifies our mission of sustainable innovation.Role OverviewWe're building a multi-disciplinary tech team — part developer, part designer, part dreamer — to shape Earthana's digital presence. Your mission: build, operate, evolve, design, execute and Lead Earthana's digital brand evolution — turning ideas into impactful narratives and campaign success. Direct social media, content production, and marketing activations that amplify visibility across industries. Uphold creative excellence through strong brand guidelines and cross-functional coordination. Analyze audience data and leverage AI workflows to drive smarter, faster brand growth.Key ResponsibilitiesDevelop and lead brand strategies across all digital platforms to enhance Earthana's visibility, storytelling, and public engagement.Design and manage social media ecosystems — content calendars, brand aesthetics, and storytelling formats for Instagram, LinkedIn, and YouTube that reflect Earthana's vision in sustainability, architecture, and AI innovation.Oversee digital marketing activities , including SEO, SEM, paid ads, influencer partnerships, and analytics dashboards to measure reach, conversion, and engagement.Create and supervise engaging content — written, visual, and multimedia — tailored for each in-house brand (RAS, Gridwise, Metrum Works, Arthasaarthi, Heritage Pulse).Plan and direct ad campaigns, photoshoots, and video productions , ensuring aesthetic alignment and consistency across digital and print media.Collaborate with creative, AI, and product design teams to ensure all visual and digital assets uphold Earthana's sustainability and innovation ethos.Develop and maintain brand guidelines , ensuring uniformity in tone, design, and digital behavior across all communication channels.Analyze performance metrics and consumer insights to drive data-backed marketing and content strategy refinements.Coordinate public relations and external communications , preparing press releases, media kits, and strategic collaborations with institutions or design forums.Lead AI-assisted creative integrations , exploring tools like ChatGPT, Midjourney, or Figma AI to enhance productivity in content creation and campaign ideation.Organize and manage brand events or webinars , supporting community engagement for Earthana's heritage and sustainable design initiatives.Report insights and growth outcomes to the leadership team, aligning communication objectives with overall company goals.Must-Have Qualifications3–8 years of experience in communication design, brand design, or creative marketing, preferably across diverse industries (design, architecture, sustainability, or tech). 5+ years for Manager role. 0 to 3 years for Junior role, 3 to 5 years for senior role.Bachelor's degree in marketing, communications, business, design psychology or related field.Certifications in digital marketing or related creative/design fields are preferred.Proven ability to lead brand strategies and campaigns , from concept to production.Hands-on expertise in: UI/UX and digital storytelling (Figma, Adobe XD), Motion graphics, publication design, and visual systems, Photoshoot planning, video production, and campaign supervisionExperience managing cross-functional creative teams and coordinating with marketing, tech, or product teams.Demonstrated familiarity with AI-powered design workflows and analytics tools.Strong communication and presentation skills to interface with leadership and clients.Excellent eye for detail, typography, layout, and responsive design.Based in or willing to work from Little Mount, Chennai.Preferred QualificationsPrior experience in a startup ecosystem or tech-creative lab.Exposure to sustainability-centric digital projects.Strong sense of brand storytelling and design aesthetics.Attitude & Culture FitEntrepreneurial spirit — thrives in a fast-moving, idea-rich environment.Balanced blend of discipline and imagination.Collaborative, humble, and always ready to learn or mentor.Passionate about using technology to enhance sustainability and human experience.How to ApplySend your portfolio or GitHub/Figma link to Subject line: "Application –Brand Strategist & Digital Creative - Manager/Senior/Junior"Job Types: Full-time, PermanentPay: ₹30, ₹50,000.00 per monthEducation:Bachelor's (Required)Experience:Relevant: 5 years (Required)Work Location: In person