Commercial Technology Strategist

2 days ago


bangalore, India beBeeIT Full time

About this role:As an IT Business Partner for Commercial Operations, you will serve as a strategic technology enabler for Sales and Marketing teams. Your primary objective is to ensure that IT solutions enhance field force productivity, customer engagement, and data-driven decision-making while adhering to pharma industry regulations.Key Responsibilities:Act as the primary IT liaison for Sales, Marketing, and Commercial Excellence teams to align IT solutions with business goals.Develop and implement a CRM and sales automation roadmap to improve field force effectiveness and physician engagement.Ensure full compliance with Indian and global pharma regulations, including Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) for ethical interactions with HCPs and Medical Council of India (MCI) guidelines, NPPA regulations, and global data privacy laws (GDPR for HCP interactions, US FDA marketing compliance rules) in digital engagements.Technology Initiatives:Lead CRM implementation, enhancement, and integration with other enterprise applications such as SAP S/4HANA and marketing automation tools.Drive sales force automation (SFA) solutions to enhance productivity, real-time reporting, and physician interactions.Implement AI/ML-based analytics for sales forecasting, market segmentation, and personalized customer engagement.Enable omnichannel marketing strategies, including digital detailing, e-sampling, HCP engagement portals, and virtual sales tools.Oversee integration of marketing automation with CRM for personalized, data-driven marketing campaigns.Qualifications and Skills:Master's degree in Computer Science, Information Technology, or Business Management (or a related field)10+ years of experience in pharma industry or chemical manufacturing industry in IT leadership roles focused on CRM, Sales & Marketing technologies, and field force automation.Deep expertise in CRM such as Salesforce, or leading CRM solutions in the Indian pharma market.Strong knowledge of sales force automation (SFA), digital marketing, AI-driven analytics, and omnichannel HCP engagement.Experience with marketing automation tools and data-driven sales strategies.Comprehensive understanding of UCPMP regulations and compliance requirements for pharma sales & marketing activities.Knowledge of pharma industry compliance in sales and marketing (UCPMP, MCI guidelines, NPPA, GDPR, US FDA).Strong stakeholder management, project leadership, and vendor negotiation skills


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