Category Optimization Specialist

3 days ago

kochi, India beBeeGrowthManager Full time

Drive category-level growth, pricing, and conversion by strategically managing demand-side levers as a Sell-Side Manager.Key ResponsibilitiesCo-own category performance alongside Commercial teams to optimize Revenue, NMPO, conversion, and stock health.Develop category-level GTM plans aligning with business priorities, seasonality, and consumer insights.Collaborate with Merchandising and Events teams to ensure strong visibility and campaign readiness.Pricing & Promotion Management:Create and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Conversion & Growth Execution:Owning conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher AOV within categories.Data & Performance Analytics:Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Analyze trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.

  • Product Optimization Specialist

    3 days ago

    kochi, India beBeeOptimization Full time

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    Kochi, India Lascade Full time

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    Kochi, India Lascade Full time

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    kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!🌟 Position: SEO Specialist 🌟 Location: Kochi, Kerala🌟 Experience Required: Minimum 2 years in SEOWhat We're Looking For:Solid understanding and hands-on experience in SEO strategies.Knowledge or interest in...

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    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!🌟 Position: SEO Specialist 🌟 Location: Kochi, Kerala🌟 Experience Required: Minimum 2 years in SEOWhat We're Looking For:Solid understanding and hands-on experience in SEO strategies.Knowledge or interest in...

  • Search Engine Optimization Specialist

    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!  Position:  SEO Specialist  Location:  Kochi, Kerala  Experience Required:  Minimum 2 years in SEO What We're Looking For: Solid understanding and hands-on experience in SEO strategies. Knowledge or interest in...

  • Search Engine Optimization Specialist

    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!🌟 Position: SEO Specialist 🌟 Location: Kochi, Kerala🌟 Experience Required: Minimum 2 years in SEOWhat We're Looking For:Solid understanding and hands-on experience in SEO strategies.Knowledge or interest in...

  • Search Engine Optimization Specialist

    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!  Position:  SEO Specialist  Location:  Kochi, Kerala  Experience Required:  Minimum 2 years in SEO What We're Looking For: Solid understanding and hands-on experience in SEO strategies. Knowledge or interest in...

  • Search Engine Optimization Specialist

    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team! 🌟 Position: SEO Specialist 🌟 Location: Kochi, Kerala 🌟 Experience Required: Minimum 2 years in SEO What We're Looking For: - Solid understanding and hands-on experience in SEO strategies. - Knowledge or interest in...

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    2 weeks ago

    Kochi, India Lascade Full time

    Lascade, a leading subscription-based mobile app studio in Kochi, is looking for an experienced SEO Expert to join our dynamic team!🌟  Position: SEO Specialist 🌟  Location: Kochi, Kerala 🌟  Experience Required: Minimum 2 years in SEO What We're Looking For: Solid understanding and hands-on experience in SEO strategies. Knowledge or interest in...