Senior Manager

6 days ago

bangalore district, India Associated Broadcasting Co. Pvt Ltd (TV9) Full time

About the Role We’re looking for a go-getter with a strong branded content sales mindset — someone who can turn creative storytelling into tangible revenue outcomes. This role blends creativity with commercial ownership across TV and digital platforms. Key Responsibilities Conceptualize and pitch branded content, AFPs, and IP-led formats that align with client marketing goals. Drive revenue growth for the region through innovative, integrated content offerings. Build and nurture long-term relationships with clients, agencies, and brand decision-makers. Own the ideation-to-delivery lifecycle of branded content across TV, digital, and social platforms. Create and grow network-owned IPs that can be monetized across categories and markets. Develop Advertiser Funded Programs (AFPs) with measurable brand impact. Collaborate with editorial, production, digital, marketing, and legal teams for seamless execution. Stay ahead of market trends and audience behavior to shape future-ready content opportunities. Required Skills & Qualifications Experience : 8–12 years in branded content sales, media sales, or integrated marketing roles with a proven revenue track record. Revenue Mindset : Strong focus on business outcomes, deal structuring, and client ROI. Commercial & Creative Balance : Ability to blend brand strategy with content innovation for measurable business impact. Client Partnership : Excellent pitching, negotiation, and presentation skills with senior stakeholders. Market Understanding : Awareness of digital and broadcast ecosystems, ad models, and branded storytelling formats. Execution Ownership : Ability to manage end-to-end project delivery with accountability on timelines, quality, and client satisfaction. Personality Fit : Go-getter with a sharp sales mindset and a passion for driving branded content revenue.

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