Key Account Manager
3 weeks ago
We're Sleepy Owl Coffee, an omni-channel challenger brand in the coffee space, on a mission to make India a coffee-drinking country. As a premium coffee brand, we proudly serve over 5,00,000+ coffee drinkers across the country. We have a presence both online in ~5000 stores and growing market share on digital channels. Backed by marquee investors and mentors like DSG Consumer Partners & Rukam Capital, we’re ready to scale our digital business. We need a dynamic Key Account Manager to grow our business on Quick-Commerce.
Key Responsibilities
Setting & achieving aspiration growth targets on Q-Com for Sleepy Owl.
Building an annual plan, defining metrics and reporting, and driving sales and P&L on Blinkit, Instamart & Zepto.
Executing complete day to day business operations of Q-Com at each level: On Platform Marketing, Inventory, Cataloging, Pricing, New Product Launches, Driving negotiations
Driving efficiency and effectiveness across the supply chain through accuracy in demand forecasting, and coordinating with cross functional teams to deliver on pre-set KPIs for inventory.
Building relationships with all relevant stakeholders with the aim to drive business.
Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships.
Building monthly sales forecast at a product level, defining levers of growth, monitoring product listing, performance, and ensuring growth in market share of each sub-category.
Key Deliverables:
Business delivery of turnover and market share as agreed.
Onsite presence for all major SKU’s - availability and right presence.
Execution of promotional campaigns with increased effectiveness.
Data capturing from the platform, and building reporting structures/dashboards in agreed formats.
Ensure sufficient level of stocks with E-retailer.
Qualification: 3 years of experience in E-Commerce (Mandatory) + MBA: Sales & Marketing (optional but recommended)
Key Skills
Should have worked either as a Category Manager with E-Com platform or have worked as KAM for E-Comm channel with a brand. Q-com specific experience will be given preference.
3 years of experience (minimum). Proficient in Key Account Management, On-platform marketing, comfortable in managing large datasets, and leveraging insights to drive marketing penetration.
Well versed in PPC with experience in setting up + optimising campaigns.
Analytical, good Excel skills
Leadership and Influencing skills: Identify, build and use a wide network of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach
Initiative & Flexibility: Recognises the need to adapt to change & implement appropriate solutions. Be able to identify opportunities and recommend/influence for change to increase the effectiveness and success of campaigns.
Attitude & Aptitude for Sales
Should be a team player, working alongside people from all walks of life.
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