Associate Director

The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.Job Description:About the Role:We are seeking an energetic Group Head to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions.Responsibilities:Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.Work on campaign strategy which begins from understanding brand KPI's, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.Maintaining oversight and proactive management of multiple campaign planning and execution activities.Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.Manage and lead multiple brand accounts, participate in MBR's and QBR's to build strong client relationship by being a trusted partner.Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats.Build lead and mentor a programmatic team to ensure skills development & operational excellence.Bring in both planning and executional innovation to offer a value add to client KPI's & ensuring a proactive approach for the entire programmatic strategy.Lead programmatic pitches, RFP responses & new business development initiatives.Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.Qualifications:6-8 years of experience with at least 5 years in an agency environment.Deep expertise of planning & execution of branding and performance mandate from clients.Expert of building PPT decks & single handedly running client meetings.Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.Experience with DMP's, CDP's & ad-servers (Google CM360, Adobe, Flashtalking etc.)Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).Familiar with identity solutions, privacy regulations & other industry initiatives.Excellent communication & leadership skills.Location:India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:AmnetTime Type:Full timeContract Type:Permanent