Product Marketing Manager
1 week ago
The automation testing market is growing at 18% annually is already valued at over USD 20 Billion, that’s just the product industry. Testing services market is over USD 200 Billion. Testing takes 20-30 % of entire software delivery effort. To put in another way let’s assume an application you use every day, took 1 year to build testing alone took 3 month of entire build time.
Avo Automation counts marquee organizations like Sony, Mizuho, CNA, Emerson, Voya etc. as our major clients.
We bring an amazing product to the table:
Avo Assure- A Test Automation
platform that supports over 100 technologies.
Top Analysts Recommend Avo
Top analysts and peer reviewers like Gartner and G2 recognize Avo as a representative vendor for test automation. The latest G2 Enterprise Grid Report for Test Automation ranks Avo as a ‘Leader’ in this space. With a growing market presence and higher customer satisfaction score, we are delighted to be modernizing how organizations test applications.
Marketing Manager
ResponsibilitiesDevelop product messaging that differentiates new products and services from others in the marketMaintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead researchCommunicate the value of new products and services to the sales and marketing teamAssist sales on calls when appropriate to provide deeper dives into the productSpeak and present both internally and externally to promote the story of our productDevelop and implement promotional activities such as promotions and product launchesUse market research data to determine product pricingCreate product content such as case studies, videos, website copy and blog postsGain insight into customer use of current products, untapped opportunities and buyer personasMeasure and optimize the buyer journey as it relates to product feature adoption and usageManage marketing budget and approval processes
RequirementsBA / BS (MBA Preferred) with 4-6 years prior experience in a similar positionAttested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etcExperience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.Ability to effectively lead, inspire, and mentor direct and indirect reportsDemonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketingExcellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
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