Performance Marketing Manager
2 months ago
About us: Jean-Claude Biguine is one of the fastest-growing salon chains, having successfully established over 400 salons across 20 countries. Aligned with the global brand in both vision and quality, JCB India is the first-ever premium hair and beauty salon underlined with French Finesse.
Location: Worli
Working model: Onsite working
Days: Monday to Friday
Timings: 10:30am - 8pm
Budget: 7-9 LPA (Based on previous CTC + work ex)
Experience: 3-5 years
Roles & Responsibilities:
- Devise comprehensive strategies for performance marketing campaigns, incorporating a blend of digital channels to achieve business objectives.
- Implement and execute campaigns with a strategic focus on driving traffic to the website, generating leads for the salons, and maximising conversion rates.
- Take charge of advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels.
- Continuously optimise campaigns to enhance performance, ensuring a balanced approach between customer acquisition and return on investment.
- Collaborate with senior management to define and refine brand positioning and value propositions that resonate with target audiences.
- Lead the development and execution of integrated marketing campaigns for new products, seasonal collections, and brand initiatives.
- Ensure uniform messaging and visual identity across all channels by working closely with the creative team.
- Conduct thorough market research to identify industry trends, competitor activities, and consumer preferences, providing valuable insights to inform marketing strategies.
- Collaborate with UX/UI teams to enhance website and landing page designs, ensuring an optimal user experience that contributes to increased conversion rates.
- Stay abreast of industry trends, competitor activities, and customer preferences to inform ongoing marketing strategies and adapt to market changes.
- Implement and manage affiliate marketing programs to expand brand reach, foster partnerships, and drive incremental sales.
- Develop and execute targeted email marketing campaigns aimed at engaging existing customers and nurturing leads.
- Strategize and execute campaigns with the goal of driving traffic to the website and generating leads specifically tailored to support salon-related activities.
- Take responsibility for CRM activities, fostering customer relationships, and ensuring effective communication and engagement with the brand.
Requirements & Skills:
- Proven experience in brand management: Minimum of 3-5 years of relevant experience, preferably in the beauty or luxury goods sector.
- Ability to develop innovative strategies and campaigns to differentiate the brand in the market
- Strong organisational and project management skills to handle multiple tasks and deadlines..
- Proficient in using data and analytics to inform decision-making.
- Ability to collaborate effectively with cross-functional teams.
- Comfortable working in a dynamic environment and adjusting strategies based on market changes.
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