Customer Engagement Strategist

1 day ago

hubballi, India beBeeBraze Full time

Braze Consultant Job OpportunityAs a key member of our team, the Braze Consultant will lead strategic planning, setup, and optimization of customer engagement programs using Braze capabilities and marketing automation expertise.Key Responsibilities:Provide strategic consultation on Braze capabilities and customer engagement strategies.Design lifecycle and trigger-based campaigns across channels (email, push, SMS, in-app).Coordinate with clients to align Braze usage with business objectives.Conduct platform audits and recommend improvements for campaign performance and scalability.Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.Train and support internal teams on Braze best practices.Define KPIs and measurement frameworks for campaign success.Stay updated with Braze feature releases and evaluate their application for the business.Assist in onboarding new clients or teams to the Braze platform.Required Skills and Qualifications:In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping.Strong analytical and problem-solving skills.Ability to translate business goals into actionable campaigns.Experience working with CDPs, CRMs, and data warehouses.Excellent communication and stakeholder engagement skills.Knowledge of building journeys.An eye for detail to assist in audits.Benefits and Opportunities:Opportunity to work with a cutting-edge marketing automation platform.Collaborative and dynamic work environment.Potential for professional growth and development.

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    hubballi, India beBeeDigitalMarketing Full time

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