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2 hours ago

vellore, India beBeeMarketing Full time

Job Title: Marketing Automation SpecialistWe are seeking an experienced Marketing Automation Specialist to plan and execute multiple aspects of marketing campaigns for our enterprise client based out of the United States.Support in the execution of the annual CRM & Loyalty calendar, ensuring timely campaign rollout as per regional marketing plans that drive customer engagement, retention, and program participation.Coordinate across front-end and back-end systems and with all relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).Collaborate with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Partner with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaignsEnsure the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Understand and leverage system capabilities to support campaign logic, offer configurations, and customer journey workflows.Perform UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launchRequired Skills and QualificationsBachelor's degree in Engineering from a reputable institution.Excellent communication and interpersonal skills, with a strong command of English (both spoken and written).Strong organizational and multi-tasking abilities; proactive and able to handle uncertainty with minimal guidance.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Experience in managing multiple campaign and data tools and keen to learn new tools quickly if required.About the RoleThis role requires someone who is proactive, willing to learn, and a strong team player. The ideal candidate should be currently residing in the US or Canada.

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