Director Brand
3 weeks ago
Head Of Brand - UPES
Organization Brief
GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organization. GUS Global provides services to its academic partners including UPES and Pearl Academy in India. You may check our company website for more details about who we are.
We’re looking for a dynamic leader to drive the branding strategy for a multidisciplinary university - UPES. If you’re a highly creative professional with a digital-first mindset, this could be the perfect role for you
As a strategic thinker with a passion for innovation, you’ll design and implement comprehensive marketing strategies to boost brand awareness, loyalty, and reputation, while attracting prospective students and partners to drive enrolments.
Location: Gurgaon
Experience: 15-18 years in leading marketing for future-focused organizations in industries like hospitality, healthcare, luxury automobiles, real estate, or retail.
If you’re ready to bring your expertise to the higher education sector and help shape the future of learning, we'd love to hear from you
Job Description
• Brand Positioning and messaging – ensure consistent and compelling messaging across all platforms – both traditional and digital
• Marketing Strategy development with a digital-first mindset and approach
o Formulate a strategy aligned with overall business objectives
o Leverage data-driven insights to identify TG and optimise channels for maximum impact
o Stay abreast of industry trends, emerging technologies and competitor strategies
• Content Strategy – give direction for creating engaging content that resonates with TG. Implement a content calendar to ensure a steady flow of content
• Advertising –
o Develop and manage advertising campaigns across platforms.
o Utilize analytics tools to measure the effectiveness of marketing campaigns and make data-driven recommendations for continuous improvement
• Digital Assets and Social Media Management –
o Manage and grow visitors/followers on the university website and social media handles.
o Drive strategy to build awareness and engage with the TG.
o Monitor trends and leverage platforms for targeted outreach
• Budget Management and Reporting
o Develop and manage the brand marketing budget, ensuring cost-effectiveness and maximum ROI.
o Oversee expenditures for brand campaigns, media buys, sponsorships, and partnerships.
o Generate regular reports on key performance indicators (KPIs) and provide insights to leadership
• Collaboration and Leadership
o Collaborate with academics, admissions, performance marketing, product and all other departments within the organisation to align marketing efforts with set goals
o Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability, innovation and excellence.
Skills and Competencies:
· A Digital First Mindset
· Proven experience in digital and content marketing
· Proven experience in planning and executing marketing campaigns with decent budgets
· Must have attention to detail
· Excellent leadership and communication skills
· Creative mindset with the ability to think outside the box
· Must be analytical in approach and result-oriented
· Must be high on Innovation
· Storytelling and Creative writing skills
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