Annalect India | Braze Analyst | bangalore
2 weeks ago
About Annalect India
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 700+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
Required experience of
Experience on digital development skills and experience (landing pages, banners, etc.)
Experience dev skills in HTML, CSS & SQL
Quick learner with the ability to adapt to new technologies and tools.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels.
Knowledge of data engineering principles and their application in campaign execution is a plus.
Past experience in email development
Proven experience with modern web standards and cross-browser compatibility issues
Photoshop, Sketch proficiency required to manipulate assets
Skills/Competency
Proactively develops relationships with a wide variety of people.
Deals constructively with problems that do not have clear solutions or outcomes.
Continually scans the environment for technology breakthroughs.
Works with people to establish explicit performance standards.
Is completely on top of what is going on and knows where things stand.
This may be the right role for you if you have
Minimum of 2 to 4 years in a hands-on Braze experience, Perform campaign build and execution
Experience crafting and implementing integrated marketing communications leveraging email/push/others
Entering and tweaking HTML, CSS , & others
Experienced in working with Marketing teams & campaign briefs and managing end to end campaign design, build, QA & delivery
Execute omni-channel marketing campaigns, including email, mobile, social, and web channels.
Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.
Perform meticulous quality checks before activating customer journeys.
Knowledge of API, web hook, custom events, ETL & others.
Troubleshoot and debug issues related to customer journeys, data, or email deliverability.
Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
Braze marketing platform: Braze Certification preferred Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution.
Manage multiple tasks simultaneously and meet appropriate deadlines.
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