Content Strategist

1 day ago

new delhi, India eazygrad Full time

Overview:At EazyGrad, we're building one of India's most trusted education brand, and great storytelling is at the heart of that journey. As a Content Strategist, you'll shape the voice of EazyGrad across platforms, turning insights into narratives that inform, inspire, and convert. You'll lead content planning with a strong focus on website content management, craft compelling campaigns, and ensure every word reflects our mission to make global education feel personal, empowering, and real.In this role, you'll get a chance to work on (Roles & Responsibilities):● Delivering comprehensive website content strategy aligned with business objectives and SEO best practices.● Auditing existing website content for relevance, accuracy, performance, and brand guidelines.● Overseeing the production of diverse content formats, including long-form and short-form.● Structuring and updating the FAQs and Help Center segment to address user queries effectively and improve user experience.● Tracking and reporting content performance using tools like Google Analytics, Search Console, SEMRush or similar tools.● Maintaining a master Editorial Calendar across all digital platforms for consistent and timely content publication.Requirements: ● Have 3-4 years of proven experience in Content Strategy, Content Marketing, or a similar role.● Can manage a multi-channel content strategy for online degree programs/EdTech landscape.● Can navigate and implement quality content practices by tracking metrics like traffic, conversion and engagement rates, and content-influenced revenue.What's in it for you:● A strategic and high-impact role in a fast-growing ed-tech company.● A culture where your ideas shape the future.● Competitive compensation as per industry standards.● Opportunities to learn, grow, and build a category-defining company.

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